DU IT: Clean. Conscious. Created for You.

Best Sellers

For over 45 years, Teri Weitzman-Filip has been shaping the hair industry—not just as a stylist, but as an educator, mentor, and innovator.

Known as the Professor of Hair, she has always believed in excellence, sustainability, and scalp health as the foundation of great haircare. At Anudu, her salon has built a community rooted in creativity, education, and environmental responsibility. Now, she’s bringing that same passion to DU IT—a salon-crafted brand designed to elevate haircare while staying clean, conscious, and eco-friendly.

Formulated with Purpose

When we set out to create DU IT, we had one goal: to craft a haircare line that aligns with our values and high-performance salon standards. Our team played a hands-on role in selecting ingredients, fragrances, and formulations that deliver professional results while being safe for you and the environment. And because we believe luxury haircare should be affordable, effective, and clean, DU IT is made with the best ingredients and none of the bad stuff:

  • Vegan

  • Sulfate-Free

  • Cruelty-Free

  • Paraben-Free

  • Silicone-Free

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Why DU IT?

Because we’re doing it—with style, with purpose, and with the best ingredients for both scalp health and the planet. Hair loss and scalp concerns are more common than ever, and we knew it was time to DU IT better—for our clients, our stylists, and the environment. Our formulas are designed to be biodegradable, sustainable, and salon-quality, ensuring that every product supports both healthy hair and a healthier planet.

More Than a Brand—A Community Movement

The stylists at anudu are more than just hair artists—they’re educators, innovators, and eco-conscious professionals who believe in beauty with a purpose. Creating our own brand was the next step in serving our clients and community, giving them access to the best ingredients, highest-quality formulas, and a product line that truly reflects our values.

This isn’t just haircare. This is DU IT. And we’re doing it together, with style, sustainability, and integrity.

Testimonials

  • -Ellen rose

    “I love the fact the ingredients are biodegradable!”

  • -Kaydis Lee

    “I love Lux Shampoo and Conditioner, it leaves my hair soft, smooth and shiny! And it smells amazing!”

  • -Thea Shaw

    "My hair is soft, shiney, and frizz free!"

  • -Zak Downey

    “I love the moisture shampoo, it smells amazing and isn’t an overpowering fragrance. You only need a little, it lathers well.”

  • -Cindy Cardellicchio

    "Love how it conditions and makes my hair shiny, and how much volume I get without weight! It smells so good!!"

  • -Ezra

    “Love the Lux shampoo, it smells amazing and not too overpowering. It leaves my hair feeling the cleanest it’s ever been.”

  • -Catherine Klehm

    "Normally my hair is super curly, frizzy, and out of control. Now with Du It, it's soft because of the hylaronic ingridients in the Lux Shampoo and conditioner, and smoothing and curling cremes. They all tame the "Hair Beast" so beautifully!"

  • -Kate Freear

    "Love how it's gluten free and my hair feels amazing. It makes my color stay shiny too!

  • -Jody Bebe

    "Love "Du It" haircare. I will only use these products forever!!!"

  • -Holly Becton

    "5 stars! Smells so good. Love it!!!"

  • -Stephanie Armitage

    “My hair is soft and SO shiny!”

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Great for kids too!

Kaydis's Go To Haircare Routine